McDonald’s Monopoly peel-off tokens
The McDonald’s Monopoly game is a sales promotion run by fast food restaurant chain McDonald’s, with a theme based on the Hasbro board game Monopoly. The game first ran in the U.S. in 1987 and has since been used worldwide.
The promotion has used other names, such as Monopoly: Pick Your Prize! (2001), Monopoly Best Chance Game (2003–2005), Monopoly/Millionaire Game, Prize Vault (2013–2014), Money Monopoly (2016–), Coast To Coast (2015–) in Canada, Golden Chances (2015), Prize Choice (2016), Win Win (2017), Wiiiin!! (2018), V.I.P. (2021) and Double Peel (2022–)[1] in the UK.
History[edit]
The promotion has been offered in the United States, Canada,[2] Australia, Austria, France, Germany, Hong Kong, the Netherlands, New Zealand, Poland, Portugal, Romania, Russia, Singapore, South Africa, Spain, Switzerland, Taiwan, and United Kingdom since 1987. Argentina and Brazil were included in 2013 as well as South Korea in 2014[3] and Ireland in 2016. From 2003 to 2009, Best Buy was involved in the U.S. version, and later in the Canadian version.
Like many merchants, McDonald’s offered sweepstakes to draw customers into its restaurants. Laws generally forbid a company from administering its own contests, in order to prevent fraud and to ensure that all prizes are given away; as a result, such promotions are handled by an impartial third-party company.[4] McDonald’s had a relationship with Simon Worldwide Inc., which was responsible for the distribution of the contest pieces and the awarding of major prizes.[citation needed]
In 2015, the Monopoly game was replaced in the US by «Game Time Gold», using an NFL theme.[5]
In 2020, in the UK, it was intended to run in March that year, but due to the COVID-19 pandemic, the promotion was postponed.[6] Instead, the same promotion «Monopoly VIP» was instead run in 2021.[7] As a result of it being postponed, the stickers for that year’s promotion had incorrect dates, as they were originally printed the year prior.[8]
Fraud[edit]
In 2001, the U.S. promotion was halted after fraud was uncovered. A subcontracting company, Simon Marketing (then a subsidiary of Cyrk), which had been hired by McDonald’s to organize and promote the game, failed to recognize a flaw in its procedures. Chief of security Jerome P. Jacobson («uncle Jerry», former police officer) was able to remove the most valuable game pieces, which he then passed to associates who would redeem them and share the proceeds.[9][10] Jacobson justified his long-running multi-million-dollar crime as being his reaction to executives re-running randomized draws to ensure high-level prizes went to areas in the United States rather than Canada – though he did not take the stolen pieces to Canada to rectify this supposed problem, choosing instead to personally gain by selling the pieces.[10] He began stealing winning game pieces after a supplier mistakenly provided him a sheet of the anti-tamper seals needed to secretly make the swap. Jacobson sold winning pieces for a percentage of the winnings in advance,[10] initially to friends and family but expanding nationwide after a chance meeting in the Atlanta airport between him and Gennaro «Jerry» Colombo of the Colombo crime family.[11]
In 1995, Colombo appeared in a nationally televised McDonald’s commercial promoting his (fraudulent) win of a Dodge Viper.[12] In 1995, St. Jude Children’s Hospital in Memphis, Tennessee, received an anonymous letter postmarked Dallas, Texas, which contained a $1 million winning game piece. Game rules prohibited the transfer of prizes, but McDonald’s chose to follow through by treating the $1 million as a donation to the hospital, making the final $50,000 annuity payment in 2014.[13][14] Investigations later indicated that Jacobson had admitted to sending the winning piece to the hospital.[15] In June 1996, Colombo’s father-in-law, William «Buddy» Fisher, cashed in a stolen $1 million Monopoly piece.[16] Jerry Colombo died in a traffic accident in 1998, so Jacobson found new accomplices to help him sell the stolen winning prize tabs.[11]
Jacobson’s associates won almost all of the top prizes, including cash and cars, between 1995 and 2000, including McDonald’s giveaways that did not have the Monopoly theme («Hatch, Match, and Win,» «When the USA Wins, You Win,» «Disney’s Masterpiece Collection Trivia Challenge at McDonald’s,» «Who Wants to be a Millionaire Game,» «Win on the Spot», to name a few).[17] The associates netted over $24 million. While the fraud appeared to have been perpetrated by only one key employee of the promotion company, and not by the company’s management, eight people were originally arrested,[18][19] soon growing to 21 indicted individuals, with members of the Colombo crime family believed to have been involved in the fraud at some point.[20] By the end of criminal prosecutions, 53 people were indicted, of whom 48 pled guilty – 46 in pre-trial plea agreements, while two others changed their plea from not guilty to guilty during their trials.[13]
The relationship between McDonald’s and Simon Marketing broke down in a pair of lawsuits over breach of contract, eventually settled out of court, with the claim of McDonald’s being thrown out and Simon receiving $16.6 million.[21] Four of the «winners» convicted of fraud had their convictions reversed on appeal due to a constitutional violation, by which it was confirmed that they did not know Jacobson and thus did not know that the winning game pieces oddly given to them by Jacobson’s recruiters were necessarily stolen.[22][23]
Jacobson pleaded guilty to three counts of mail fraud in federal court in Jacksonville, Florida, and served three years in federal prison. The trial began on September 10, 2001, but was overshadowed in the media by the September 11 attacks which occurred the next day.
In August 2018, 20th Century Fox announced plans for a film based on the Jacobson fraud, with Ben Affleck then attached as director, Paul Wernick and Rhett Reese as writers, and Matt Damon in an acting role.[24][25] While there have been no further updates on the plans for the film, the controversy is depicted in the 2020 HBO docuseries McMillions.[26]
Gameplay[edit]
Example of a variety of tokens from the UK version of the game, 2014 (serial numbers redacted)
The promotion mimics the game Monopoly. The game is also advertised with tokens appearing in Sunday newspapers.[27][28] Originally, customers received a set of two tokens with every purchase, but now tokens come only with certain menu items. Tokens correspond to a property space on the Monopoly board (with the exception of the Golden Avenue/Arches Avenue «properties», which were added in the 2008 edition; and Electric Company/Water Works utilities added in 2014). When combined into color-matched properties, the tokens may be redeemed for money. Historically, the grand prize ($1 million, annuity only) has been the combination of the two most costly properties, Park Place and Boardwalk, but in the 2006–2007 games the top prize ($5 million, with the traditional $1 million prize for Boardwalk/Park Place) was awarded for collecting the four railroads.
There are also «instant win» tokens the recipient can redeem for McDonald’s food (typically small menu items, such as a free small McFlurry or medium fries) but never for any food item that has game pieces, money, or other prizes. The 2001 edition was titled «Pick Your Prize!», in which winners could choose which of three ways they wanted their prize awarded to them (i.e. they could choose if they wanted their $1 million in gold, diamonds, or $50,000 per year for 20 years).
In 2016, the game changed where all available prizes were cash, including the $1 million for Park Place and Boardwalk, and was titled «Money Monopoly».[29]
Coupon pieces[edit]
Additionally, in the 2005 edition, certain foods always came with one coupon which could be used at either Best Buy, Toys R Us, or Foot Locker (including online stores). The value of each coupon was random, with Toys R Us coupons ranging from $1 to $5; up to $5 in coupons could be used in a single transaction. In 2008, these coupons were redeemed for up to 25% off any Foot Locker item(s). Since 2009, the promotion has not featured any coupons.
Canadian and US laws require that game pieces be available upon request with no purchase necessary (Alternative Method of Entry, «AMOE»)[citation needed], and can be requested by the mailing of a handwritten, self-addressed stamped envelope.[30]
Unclaimed prizes[edit]
Many of the prizes stay unclaimed. For example, in 2018, 25 million instant food prizes were offered in the promotion in the UK.[31] However, only 8 million prizes got claimed overall.[32] Out of 20 Mini Coopers offered, only 6 got claimed.[32][33]
Rare pieces in US/Canada[edit]
The rare collectible pieces that dictate the odds of winning are as follows:
| Property | 2019 Canadian Name*****[34] | 2019 code | 2019 prize | 2018 code | 2018 prize | 2017 code | 2017 prize | 2016 code | 2016 prize | 2014 code | 2014 prize | 2013 code | 2013 prize | 2012 code | 2012 prize | 2011 code | 2011 prize | 2010 code | 2010 prize | 2009 code | 2009 prize |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mediterranean Avenue | Rideau Canal | 101 | 2020 Chevrolet Equinox | 901 | Xbox One Forza Bundle | 801 | CN$150,000 | 601 | $50 ($100 in Canada) | 501 | $50 (Paid in McDonald’s Gift Cards in Canada) | 431/461 | $1,000 ($25 McDonald’s Gift Card in Canada) | 925 | $50 (Paid in McDonald’s Gift Cards in Canada) | 321 | $50 (Paid in McDonald’s Gift Cards in Canada) | 750 | $50 (Paid in McDonald’s Gift Cards in Canada) | 101 | $50 (Paid in McDonald’s Gift Cards in Canada) |
| Vermont Avenue | Mackenzie River | 104 | Yamaha Wolverine X4 EPS | 904 | Yamaha Family Grizzly ATV Bundle | 804 | 2 Yamaha SnoScoot Snowmobiles & two 250 Yamabucks gift cards | 604 | $1,000 (Berkley Family Equipment Package in Canada) | 504 | Shell fuel for 1 Year ($2,500 in Canada) | 434/464 | $5,000 ($50 McDonald’s Gift Card in Canada) | 928 | $5,000 | 324 | $100 | 753 | 104 | ||
| Virginia Avenue | Percé Rock | 106 | CAN$10,000 | 906 | CN$10,000 | 806 | CN$10,000 | 608 | $2,000 ($10,000 in Canada) | 508 | $5,000 | 438/468 | $10,000 ($20,000 in Canada) | 932 | Beach Resort Vacation | 328 | $200 Spa Certificate | 757 | 108 | ||
| Tennessee Avenue | Tunnels of Moose Jaw | 111 | Cineplex Premiere Card for winner & guest for 1 Year | 911 | Cineplex Premiere Card for winner & guest for 1 Year | 811 | Cineplex Premiere Card for winner & guest for 1 year | 610 | $5,000 (Cineplex Premiere Card in Canada) | 510 | Softcard Mobile Wallet Prize + $2,500 for wireless service ($5,000 Wal-Mart Gift Card in Canada) | 440/470 | EA Sports Super Bowl XLVIII trip for 2 ($5,000 Wal-Mart Gift Card in Canada) | 934 | $10,000 | 330 | Beach Resort Vacation | 759 | $1,000 | 110 | $5,000 |
| Kentucky Avenue | Confederation Bridge | 112 | CAN$5,000 in Vanilla Prepaid MasterCard Gift Card | 912 | CN$5,000 in Vanilla Prepaid MasterCard Gift Card | 812 | CN$5,000 in Prepaid MasterCard Gift Card | 612 | $10,000 ($5,000 in Vanilla Prepaid Gift Cards in Canada) | 512 | Any Delta Air Lines Vacations Destination for 2 | 442/472 | Any Delta Air Lines Destination for 2 | 936 | Any Delta Air Lines Destination for 2 | 332 | $50,000 | 761 | Beaches Resorts Vacation | 112 | $10,000 |
| Ventnor Avenue | Whistler | 117 | Cabela’s CAN$2,000 Gift Card | 917 | Cabela’s Barbeque Package | 817 | Cabela’s Camping Package | 616 | $25,000 (Polaris Snowmobile in Canada) | 516 | Beaches Resorts Vacation | 446/476 | $20,000 ($10,000 in Canada) | 940 | $20,000 | 336 | $100,000 | 765 | $25,000 | 116 | $25,000 |
| Pennsylvania Avenue | Portage and Memorial | 120 | CAN$2,000 Hudson’s Bay Gift Card | 920 | CN$2,000 Hudson’s Bay Gift Card | 820 | CN$2,000 Hudson’s Bay Gift Card | 620 | $50,000 ($2,000 Hudson’s Bay Gift Card in Canada) | 520 | Cessna Private Jet Trip | 450/480 | 2014 Fiat 500L (2013 Fiat POP in Canada) | 944 | 2013 Fiat 500 Sport Hatchback | 340 | 2012 Nissan Leaf or 2012 Nissan 370z | 769 | $50,000 | 120 | $50,000 |
| Boardwalk | Fairmont Le Château Frontenac | 121 | 5,000,000 RBC Rewards Points or CAN$50,000 | 921 | 5,000,000 RBC Rewards Points or CN$50,000 | 821 | 2018 Volkswagen Atlas SUV | 622 | $1,000,000 (annuity, 2017 Volkswagen Golf SportsWagen in Canada) | 522 | $1,000,000 (annuity) | 452/482 | $1,000,000 (annuity, $100,000 for Canada) | 946 | $1,000,000 (annuity) | 342 | $1,000,000 (annuity) | 771 | $1,000,000 (annuity) | 122 | $1,000,000 (annuity) |
| Short Line | Vancouver International Airport | 126 | Air Transat trip to Playa Del Carmen for 4 | 926 | Air Transat trip to Riviera Maya for 4 | 826 | 3,000 WestJet Dollars | 626 | $500 (A «dream vacation» in Canada) | 526 | $5,000 Target Shopping Experience on Black Friday ($1,000 in Canada) | 456/486 | Shell Fuel for 1 Year ($5,000 in Canada) | 950 | EA SPORTS Fan Trip Championship Get-A-Way | 346 | EA SPORTS Trip | 775 | EA SPORTS Trip | 126 | $500 |
| Reading Railroad | Route Transcan Highway | 128 | Esso/Mobil CAN$2,600 Gift Card «Petrol for 52 Weeks» | 928 | Esso/Mobil CN$2,600 Gift Card «Petrol for 52 Weeks» | 828 | Shell «Fuel for a Year» | ||||||||||||||
| Water Works*** | 527 | $10,000 | |||||||||||||||||||
| Free Parking**** | ??? | $100,000 |
Note that the rare piece is alphabetically the last property in each group, except for Boardwalk. In 2013, McDonald’s allowed two Boardwalk pieces to be produced; prior to this only one was produced.
[*] Until 2007, Mediterranean and Baltic Avenues were dark purple properties on the traditional Monopoly board; since 2008, they have been brown.
[**] McDonald’s added Golden Avenue and Arches Avenue for 2008 only; obtaining both won $100,000.
[***] Electric Company & Water Works were added for 2014; obtaining both won $10,000.
[****] One Free Parking $100,000 prize was seeded on each of the following in only the US Territory: Bacon Clubhouse (1 in 9,836,000), Filet-O-Fish (1 in 19,585,000), Big Mac (1 in 45,000,000) and Large Fries (1 in 150,254,000)[35]
[*****] In 2016, the Canadian version replaced all properties with Canadian landmarks (such as replacing Boardwalk with Le Château Frontenac, and swapping Kentucky Avenue with the Confederation Bridge) and replaced all train stations with well-known Canadian airports, including Toronto Pearson International Airport and Vancouver International Airport.
Online games[edit]
In 2005, McDonald’s introduced an online counterpart to its traditional game. In addition to the traditional «sticker» game, participants can play online. Each game piece lists a code which can be entered online, to a maximum of 10 entries per 24 hours, a day starts at midnight EDT. Up to 2014, each code entered grants the user one roll on a virtual Monopoly game board, identical to the board game’s board. Rolling «doubles» (two dice sharing the same number), as with the real board game, allows the user to move again.
Landing on Electric Company, Income Tax, Jail/Just Visiting, Go to Jail, Water Works, or Luxury Tax does not count towards any prize. If a player lands on an unowned property (not landed upon by the player in a previous turn), the user will «collect» that property. When all properties of a colored set are collected, the user wins a prize, with prize values similar to those of the sticker game. In addition to collecting property sets, users can also win by landing on certain «instant win» spaces, including Go, Chance, Community Chest, and Free Parking. Landing on Go (but not simply passing it) gives the player a code worth one free hour of WiFi access at participating McDonald’s restaurants. Landing on Chance is worth money to spend at Foot Locker. Landing on Community Chest allows the user to be given a code worth 25 My Coke Rewards points. Landing on Free Parking is a prize of a $50 refillable gas card from Shell, or alternatively 25 complimentary apple pies.
In 2007, landing on Community Chest won game downloads.[36]
In 2009, the prizes became two hours of Wi-Fi and a $25 Arch Card for landing on Go, an entry into an online roll for $1,000,000 (annuity) for landing on Chance, 25 My Coke Rewards points for landing on Community Chest, and a $50 refillable Shell gift card for landing on Free Parking.
The values of the dice are not random. As stated in the contest rules, one property in each set is «rare,» similar to the sticker game. These rare properties are landed on only when the game server «seeds» a winning roll. Winning rolls are seeded at specific times on specific dates, and the first user to roll the dice once a win has been seeded will land on a winning piece. This allows McDonald’s to declare the odds of winning certain prizes, a legal requirement for contests in most jurisdictions.
In 2010, the online game was changed, removing the dice and the game board, presenting only 3 Chance cards from which to pick. One has a prize, starting at 30 My Coke Rewards points, but may be (non-randomly) seeded with a higher-valued prize. Player chooses one card, is asked if that is the choice the player wants to make, and the card is flipped. If it is the pre-selected winning card, the player wins the pre-selected prize.
In 2011, the game was changed again – the mascot, Rich Uncle Pennybags (aka «Mr. Monopoly»), is shown attempting to throw a Chance card into a top hat. If the card lands in the hat, the player can claim a prize. Players must choose a «throwing style», which only changes the animations used – it does nothing to affect one’s odds of winning.
In 2012, the game was changed once more. Players must click on «Spin» first, and if it landed on «GO!», the player wins the online prize shown. The next year, players had to click on «Play»; a win resulted in the prize shown onscreen; regardless of the outcome, players received an entry to win a 2013 Fiat 500 Cabrio. For the 2014 game, players must click on «GO!», and if it results in a win, the online prize is shown onscreen; regardless of the outcome, the participant receives an entry to win $50,000.
In 2016, players can enter up to ten codes daily in order to win weekly sweepstakes with a $50,000 grand prize.
Restrictions[edit]
For all versions of the online game, players are restricted to a set number of online entries per day.[37] In the UK, this is restricted to 24 entries. In the US, Guam, Puerto Rico, and Saipan, the limit is 10.
Players in the UK must be aged 18 years or older.
Note that the official rules state: «The purchase, sale, trading, or barter of Game Pieces, Game Stamps, FREE Codes or Game Codes via Online or live auctions, or any other methods, does not constitute Legitimate Channels and is expressly prohibited.»[37] This includes eBay.com, where it is also a violation of that site’s lottery policy.
Criticism[edit]
The promotion has been criticized for incentivizing ordering more and upsizing the portions.[31][38][39] In 2019, Deputy Leader of the UK Labour Party, Tom Watson, said that the Monopoly promotion was a «danger to public health» and urged McDonald’s to drop the «grotesque marketing strategy».[39][40]
See also[edit]
- Pepsi Number Fever
References[edit]
- ^ «Monopoly Consumer Rules 2022». www.mcdonalds.com. Retrieved September 11, 2022.
- ^ «Business Insider». Business Insider. October 24, 2011. Retrieved October 24, 2011.
- ^ «맥도날드, ‘모노폴리 프로모션’ 유럽·호주 여행 당첨자 나왔다». The Asia Business Daily. September 17, 2014. Retrieved July 21, 2020.
- ^ «What should I do if I suspect fraudulent activity on my account?». www.mcdonalds.com. Retrieved November 17, 2022.
- ^ McDonald’s Plays on Love for NFL Teams in New Giveaway Game November 2015
- ^ «You know what’s coming. And this year it’s going to be even more special. Watch this space…» Twitter. Retrieved October 1, 2021.
- ^ «Online Game Code Entry | Monopoly at McDonald’s 2021». September 7, 2021. Archived from the original on September 7, 2021. Retrieved October 1, 2021.
- ^ «NEWS | MONOPOLY promotion at McDonald’s | Online Game». September 2, 2021. Archived from the original on September 2, 2021. Retrieved October 1, 2021.
- ^ Stout, David (August 22, 2001). «Eight Charged With Rigging McDonald’s Prize Contests». The New York Times. Retrieved March 8, 2015.
- ^ a b c Maysh, Jeff (July 28, 2018). «How an Ex-Cop Rigged McDonald’s Monopoly Game and Stole Millions: Jerome Jacobson and his network of mobsters, psychics, strip club owners, and drug traffickers won almost every prize for 12 years, until the FBI launched Operation ‘Final Answer’«. The Daily Beast.
- ^ a b Hanbury, Mary (July 31, 2018). «A former cop masterminded a scheme to win nearly $24 million in the McDonald’s Monopoly game. Here’s how he pulled it off». Business Insider. Retrieved February 11, 2020.
- ^ Keith Richardson (June 27, 2017). McDonald’s Monopoly Commercial 1995 (YouTube). Retrieved February 10, 2020.[dead YouTube link]
- ^ a b «Episode 6». McMillion$. Season 1. Episode 6. HBO Documentary Film. March 9, 2020. HBO.
- ^ Donor Turns Fast Food Into Big Bucks For Hospital, The New York Times.
- ^ St. Judes’ Mystery Million Came From Embezzler, CNN transcript, September 11, 2001.
- ^ «Episode 2». McMillion$. Season 1. Episode 2. HBO Documentary Film. February 10, 2020. HBO.
- ^ Staff writers (September 11, 2001). «21 persons indicted in McDonald’s scam». The Washington Times. Retrieved February 25, 2020.
- ^ «Eight Arrested for Defrauding McDonald’s Corp. and its Customers in Promotional Prize Contests» (Press release). Washington, D.C.: Federal Bureau of Investigation, National Press Office. August 21, 2001. Retrieved April 18, 2020.
However, prior to distribution, a [Simon Marketing Inc.] employee embezzled the winning high-value game pieces and conspired to have individuals fraudulently claim to be winners. The complaint alleges that Jerome Jacobson, an employee in the security department of the Lawrenceville, Georgia office of Simon Marketing, and other persons outside of Simon, were the ultimate distributors of the prize pieces for the promotional games.
- ^ «#422: 08-21-01 EIGHT ARRESTED FOR DEFRAUDING MCDONALD’S CORP. AND ITS CUSTOMERS IN PROMOTIONAL PRIZE CONTESTS | Arrests Made in Georgia, South Carolina, Florida, Texas, Indiana and Wisconsin as Part of Nationwide Operation «Final Answer»» (Press release). United States Department of Justice. August 21, 2001. Retrieved April 18, 2020.
- ^ Associated Press. Twenty-one indicted in McDonald’s scam, St. Petersburg Times, September 11, 2001.
- ^ «McDonald’s to Pay Simon $16.6 Million Settlement». New York Times. August 20, 2003. Retrieved February 10, 2014.
- ^ United States v. Chandler, 388 F.3d 796 (11th Cir. 2004)
- ^ «USA Today». USA Today. July 20, 2004. Retrieved February 10, 2014.
- ^ McNary, Dave (August 2, 2018). «Ben Affleck, Matt Damon Team for Movie About a McDonald’s Monopoly Scheme». Variety. Retrieved August 2, 2018.
- ^ «Ben Affleck, Matt Damon re-team for McDonald’s Monopoly scam movie». Fast Company. August 3, 2018. Retrieved September 6, 2018.
- ^ «McMillions: Official Website». Retrieved February 6, 2020.
- ^ Albrecht, W. Steve; Albrecht, Chad O.; Albrecht, Conan C.; Zimbelman, Mark F. (April 2, 2015). Fraud Examination. Cengage Learning. ISBN 9781305840485. Retrieved August 12, 2018 – via Google Books.
- ^ «FindLaw Legal Blogs — FindLaw» (PDF). News.findlaw.com. November 18, 2019. Retrieved January 4, 2020.
- ^ Lee, Chris (August 10, 2018). «Behind Hollywood’s A-List Bidding War for a McDonald’s Monopoly Article». vulture.com. Retrieved August 12, 2018.
- ^ «2016 Money MONOPOLY Game at McDonald’s | Online Game». Playatmcd.com. March 22, 2016. Retrieved March 22, 2016.
- ^ a b Boseley, Sarah (April 7, 2018). «McDonald’s Monopoly promotion attacked by health campaigners». The Guardian.
- ^ a b Atkin, Elizabeth (September 3, 2021). «Has anyone in the UK ever won McDonald’s Monopoly?». Metro.
- ^ Forsey, Zoe (March 22, 2018). «McDonald’s Monopoly UK is back! Here’s everything on the 2018 game including prizes, when it ends and all the latest news». The Mirror.
- ^ «Archived copy». Archived from the original on November 4, 2016. Retrieved November 2, 2016.
{{cite web}}: CS1 maint: archived copy as title (link) - ^ «Archived copy». Archived from the original on October 6, 2014. Retrieved October 7, 2014.
{{cite web}}: CS1 maint: archived copy as title (link) - ^ «Monopoly at McDonalds». Bizzia.com. October 9, 2007. Archived from the original on July 11, 2009.
- ^ a b «Official Rules». McDonald’s Monopoly. Retrieved January 17, 2013.
- ^ Woodvine, Stanley Q. (October 26, 2018). «Homeless in Vancouver: McDonald’s exercise in upsizing still has a Monopoly on confusing». The Georgia Straight.
- ^ a b «McDonald’s: Tom Watson urges chain to drop Monopoly campaign». BBC News. March 17, 2019. Retrieved March 17, 2019.
- ^ Savage, Michael (March 17, 2019). «Tom Watson urges McDonald’s to cancel ‘danger to health’ campaign». The Guardian. Retrieved March 17, 2019.
External links[edit]
- McDonalds Monopoly UK 2015 at the Wayback Machine (archived October 29, 2015)
- Commercial from 2018 Game
McDonald’s Monopoly peel-off tokens
The McDonald’s Monopoly game is a sales promotion run by fast food restaurant chain McDonald’s, with a theme based on the Hasbro board game Monopoly. The game first ran in the U.S. in 1987 and has since been used worldwide.
The promotion has used other names, such as Monopoly: Pick Your Prize! (2001), Monopoly Best Chance Game (2003–2005), Monopoly/Millionaire Game, Prize Vault (2013–2014), Money Monopoly (2016–), Coast To Coast (2015–) in Canada, Golden Chances (2015), Prize Choice (2016), Win Win (2017), Wiiiin!! (2018), V.I.P. (2021) and Double Peel (2022–)[1] in the UK.
History[edit]
The promotion has been offered in the United States, Canada,[2] Australia, Austria, France, Germany, Hong Kong, the Netherlands, New Zealand, Poland, Portugal, Romania, Russia, Singapore, South Africa, Spain, Switzerland, Taiwan, and United Kingdom since 1987. Argentina and Brazil were included in 2013 as well as South Korea in 2014[3] and Ireland in 2016. From 2003 to 2009, Best Buy was involved in the U.S. version, and later in the Canadian version.
Like many merchants, McDonald’s offered sweepstakes to draw customers into its restaurants. Laws generally forbid a company from administering its own contests, in order to prevent fraud and to ensure that all prizes are given away; as a result, such promotions are handled by an impartial third-party company.[4] McDonald’s had a relationship with Simon Worldwide Inc., which was responsible for the distribution of the contest pieces and the awarding of major prizes.[citation needed]
In 2015, the Monopoly game was replaced in the US by «Game Time Gold», using an NFL theme.[5]
In 2020, in the UK, it was intended to run in March that year, but due to the COVID-19 pandemic, the promotion was postponed.[6] Instead, the same promotion «Monopoly VIP» was instead run in 2021.[7] As a result of it being postponed, the stickers for that year’s promotion had incorrect dates, as they were originally printed the year prior.[8]
Fraud[edit]
In 2001, the U.S. promotion was halted after fraud was uncovered. A subcontracting company, Simon Marketing (then a subsidiary of Cyrk), which had been hired by McDonald’s to organize and promote the game, failed to recognize a flaw in its procedures. Chief of security Jerome P. Jacobson («uncle Jerry», former police officer) was able to remove the most valuable game pieces, which he then passed to associates who would redeem them and share the proceeds.[9][10] Jacobson justified his long-running multi-million-dollar crime as being his reaction to executives re-running randomized draws to ensure high-level prizes went to areas in the United States rather than Canada – though he did not take the stolen pieces to Canada to rectify this supposed problem, choosing instead to personally gain by selling the pieces.[10] He began stealing winning game pieces after a supplier mistakenly provided him a sheet of the anti-tamper seals needed to secretly make the swap. Jacobson sold winning pieces for a percentage of the winnings in advance,[10] initially to friends and family but expanding nationwide after a chance meeting in the Atlanta airport between him and Gennaro «Jerry» Colombo of the Colombo crime family.[11]
In 1995, Colombo appeared in a nationally televised McDonald’s commercial promoting his (fraudulent) win of a Dodge Viper.[12] In 1995, St. Jude Children’s Hospital in Memphis, Tennessee, received an anonymous letter postmarked Dallas, Texas, which contained a $1 million winning game piece. Game rules prohibited the transfer of prizes, but McDonald’s chose to follow through by treating the $1 million as a donation to the hospital, making the final $50,000 annuity payment in 2014.[13][14] Investigations later indicated that Jacobson had admitted to sending the winning piece to the hospital.[15] In June 1996, Colombo’s father-in-law, William «Buddy» Fisher, cashed in a stolen $1 million Monopoly piece.[16] Jerry Colombo died in a traffic accident in 1998, so Jacobson found new accomplices to help him sell the stolen winning prize tabs.[11]
Jacobson’s associates won almost all of the top prizes, including cash and cars, between 1995 and 2000, including McDonald’s giveaways that did not have the Monopoly theme («Hatch, Match, and Win,» «When the USA Wins, You Win,» «Disney’s Masterpiece Collection Trivia Challenge at McDonald’s,» «Who Wants to be a Millionaire Game,» «Win on the Spot», to name a few).[17] The associates netted over $24 million. While the fraud appeared to have been perpetrated by only one key employee of the promotion company, and not by the company’s management, eight people were originally arrested,[18][19] soon growing to 21 indicted individuals, with members of the Colombo crime family believed to have been involved in the fraud at some point.[20] By the end of criminal prosecutions, 53 people were indicted, of whom 48 pled guilty – 46 in pre-trial plea agreements, while two others changed their plea from not guilty to guilty during their trials.[13]
The relationship between McDonald’s and Simon Marketing broke down in a pair of lawsuits over breach of contract, eventually settled out of court, with the claim of McDonald’s being thrown out and Simon receiving $16.6 million.[21] Four of the «winners» convicted of fraud had their convictions reversed on appeal due to a constitutional violation, by which it was confirmed that they did not know Jacobson and thus did not know that the winning game pieces oddly given to them by Jacobson’s recruiters were necessarily stolen.[22][23]
Jacobson pleaded guilty to three counts of mail fraud in federal court in Jacksonville, Florida, and served three years in federal prison. The trial began on September 10, 2001, but was overshadowed in the media by the September 11 attacks which occurred the next day.
In August 2018, 20th Century Fox announced plans for a film based on the Jacobson fraud, with Ben Affleck then attached as director, Paul Wernick and Rhett Reese as writers, and Matt Damon in an acting role.[24][25] While there have been no further updates on the plans for the film, the controversy is depicted in the 2020 HBO docuseries McMillions.[26]
Gameplay[edit]
Example of a variety of tokens from the UK version of the game, 2014 (serial numbers redacted)
The promotion mimics the game Monopoly. The game is also advertised with tokens appearing in Sunday newspapers.[27][28] Originally, customers received a set of two tokens with every purchase, but now tokens come only with certain menu items. Tokens correspond to a property space on the Monopoly board (with the exception of the Golden Avenue/Arches Avenue «properties», which were added in the 2008 edition; and Electric Company/Water Works utilities added in 2014). When combined into color-matched properties, the tokens may be redeemed for money. Historically, the grand prize ($1 million, annuity only) has been the combination of the two most costly properties, Park Place and Boardwalk, but in the 2006–2007 games the top prize ($5 million, with the traditional $1 million prize for Boardwalk/Park Place) was awarded for collecting the four railroads.
There are also «instant win» tokens the recipient can redeem for McDonald’s food (typically small menu items, such as a free small McFlurry or medium fries) but never for any food item that has game pieces, money, or other prizes. The 2001 edition was titled «Pick Your Prize!», in which winners could choose which of three ways they wanted their prize awarded to them (i.e. they could choose if they wanted their $1 million in gold, diamonds, or $50,000 per year for 20 years).
In 2016, the game changed where all available prizes were cash, including the $1 million for Park Place and Boardwalk, and was titled «Money Monopoly».[29]
Coupon pieces[edit]
Additionally, in the 2005 edition, certain foods always came with one coupon which could be used at either Best Buy, Toys R Us, or Foot Locker (including online stores). The value of each coupon was random, with Toys R Us coupons ranging from $1 to $5; up to $5 in coupons could be used in a single transaction. In 2008, these coupons were redeemed for up to 25% off any Foot Locker item(s). Since 2009, the promotion has not featured any coupons.
Canadian and US laws require that game pieces be available upon request with no purchase necessary (Alternative Method of Entry, «AMOE»)[citation needed], and can be requested by the mailing of a handwritten, self-addressed stamped envelope.[30]
Unclaimed prizes[edit]
Many of the prizes stay unclaimed. For example, in 2018, 25 million instant food prizes were offered in the promotion in the UK.[31] However, only 8 million prizes got claimed overall.[32] Out of 20 Mini Coopers offered, only 6 got claimed.[32][33]
Rare pieces in US/Canada[edit]
The rare collectible pieces that dictate the odds of winning are as follows:
| Property | 2019 Canadian Name*****[34] | 2019 code | 2019 prize | 2018 code | 2018 prize | 2017 code | 2017 prize | 2016 code | 2016 prize | 2014 code | 2014 prize | 2013 code | 2013 prize | 2012 code | 2012 prize | 2011 code | 2011 prize | 2010 code | 2010 prize | 2009 code | 2009 prize |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mediterranean Avenue | Rideau Canal | 101 | 2020 Chevrolet Equinox | 901 | Xbox One Forza Bundle | 801 | CN$150,000 | 601 | $50 ($100 in Canada) | 501 | $50 (Paid in McDonald’s Gift Cards in Canada) | 431/461 | $1,000 ($25 McDonald’s Gift Card in Canada) | 925 | $50 (Paid in McDonald’s Gift Cards in Canada) | 321 | $50 (Paid in McDonald’s Gift Cards in Canada) | 750 | $50 (Paid in McDonald’s Gift Cards in Canada) | 101 | $50 (Paid in McDonald’s Gift Cards in Canada) |
| Vermont Avenue | Mackenzie River | 104 | Yamaha Wolverine X4 EPS | 904 | Yamaha Family Grizzly ATV Bundle | 804 | 2 Yamaha SnoScoot Snowmobiles & two 250 Yamabucks gift cards | 604 | $1,000 (Berkley Family Equipment Package in Canada) | 504 | Shell fuel for 1 Year ($2,500 in Canada) | 434/464 | $5,000 ($50 McDonald’s Gift Card in Canada) | 928 | $5,000 | 324 | $100 | 753 | 104 | ||
| Virginia Avenue | Percé Rock | 106 | CAN$10,000 | 906 | CN$10,000 | 806 | CN$10,000 | 608 | $2,000 ($10,000 in Canada) | 508 | $5,000 | 438/468 | $10,000 ($20,000 in Canada) | 932 | Beach Resort Vacation | 328 | $200 Spa Certificate | 757 | 108 | ||
| Tennessee Avenue | Tunnels of Moose Jaw | 111 | Cineplex Premiere Card for winner & guest for 1 Year | 911 | Cineplex Premiere Card for winner & guest for 1 Year | 811 | Cineplex Premiere Card for winner & guest for 1 year | 610 | $5,000 (Cineplex Premiere Card in Canada) | 510 | Softcard Mobile Wallet Prize + $2,500 for wireless service ($5,000 Wal-Mart Gift Card in Canada) | 440/470 | EA Sports Super Bowl XLVIII trip for 2 ($5,000 Wal-Mart Gift Card in Canada) | 934 | $10,000 | 330 | Beach Resort Vacation | 759 | $1,000 | 110 | $5,000 |
| Kentucky Avenue | Confederation Bridge | 112 | CAN$5,000 in Vanilla Prepaid MasterCard Gift Card | 912 | CN$5,000 in Vanilla Prepaid MasterCard Gift Card | 812 | CN$5,000 in Prepaid MasterCard Gift Card | 612 | $10,000 ($5,000 in Vanilla Prepaid Gift Cards in Canada) | 512 | Any Delta Air Lines Vacations Destination for 2 | 442/472 | Any Delta Air Lines Destination for 2 | 936 | Any Delta Air Lines Destination for 2 | 332 | $50,000 | 761 | Beaches Resorts Vacation | 112 | $10,000 |
| Ventnor Avenue | Whistler | 117 | Cabela’s CAN$2,000 Gift Card | 917 | Cabela’s Barbeque Package | 817 | Cabela’s Camping Package | 616 | $25,000 (Polaris Snowmobile in Canada) | 516 | Beaches Resorts Vacation | 446/476 | $20,000 ($10,000 in Canada) | 940 | $20,000 | 336 | $100,000 | 765 | $25,000 | 116 | $25,000 |
| Pennsylvania Avenue | Portage and Memorial | 120 | CAN$2,000 Hudson’s Bay Gift Card | 920 | CN$2,000 Hudson’s Bay Gift Card | 820 | CN$2,000 Hudson’s Bay Gift Card | 620 | $50,000 ($2,000 Hudson’s Bay Gift Card in Canada) | 520 | Cessna Private Jet Trip | 450/480 | 2014 Fiat 500L (2013 Fiat POP in Canada) | 944 | 2013 Fiat 500 Sport Hatchback | 340 | 2012 Nissan Leaf or 2012 Nissan 370z | 769 | $50,000 | 120 | $50,000 |
| Boardwalk | Fairmont Le Château Frontenac | 121 | 5,000,000 RBC Rewards Points or CAN$50,000 | 921 | 5,000,000 RBC Rewards Points or CN$50,000 | 821 | 2018 Volkswagen Atlas SUV | 622 | $1,000,000 (annuity, 2017 Volkswagen Golf SportsWagen in Canada) | 522 | $1,000,000 (annuity) | 452/482 | $1,000,000 (annuity, $100,000 for Canada) | 946 | $1,000,000 (annuity) | 342 | $1,000,000 (annuity) | 771 | $1,000,000 (annuity) | 122 | $1,000,000 (annuity) |
| Short Line | Vancouver International Airport | 126 | Air Transat trip to Playa Del Carmen for 4 | 926 | Air Transat trip to Riviera Maya for 4 | 826 | 3,000 WestJet Dollars | 626 | $500 (A «dream vacation» in Canada) | 526 | $5,000 Target Shopping Experience on Black Friday ($1,000 in Canada) | 456/486 | Shell Fuel for 1 Year ($5,000 in Canada) | 950 | EA SPORTS Fan Trip Championship Get-A-Way | 346 | EA SPORTS Trip | 775 | EA SPORTS Trip | 126 | $500 |
| Reading Railroad | Route Transcan Highway | 128 | Esso/Mobil CAN$2,600 Gift Card «Petrol for 52 Weeks» | 928 | Esso/Mobil CN$2,600 Gift Card «Petrol for 52 Weeks» | 828 | Shell «Fuel for a Year» | ||||||||||||||
| Water Works*** | 527 | $10,000 | |||||||||||||||||||
| Free Parking**** | ??? | $100,000 |
Note that the rare piece is alphabetically the last property in each group, except for Boardwalk. In 2013, McDonald’s allowed two Boardwalk pieces to be produced; prior to this only one was produced.
[*] Until 2007, Mediterranean and Baltic Avenues were dark purple properties on the traditional Monopoly board; since 2008, they have been brown.
[**] McDonald’s added Golden Avenue and Arches Avenue for 2008 only; obtaining both won $100,000.
[***] Electric Company & Water Works were added for 2014; obtaining both won $10,000.
[****] One Free Parking $100,000 prize was seeded on each of the following in only the US Territory: Bacon Clubhouse (1 in 9,836,000), Filet-O-Fish (1 in 19,585,000), Big Mac (1 in 45,000,000) and Large Fries (1 in 150,254,000)[35]
[*****] In 2016, the Canadian version replaced all properties with Canadian landmarks (such as replacing Boardwalk with Le Château Frontenac, and swapping Kentucky Avenue with the Confederation Bridge) and replaced all train stations with well-known Canadian airports, including Toronto Pearson International Airport and Vancouver International Airport.
Online games[edit]
In 2005, McDonald’s introduced an online counterpart to its traditional game. In addition to the traditional «sticker» game, participants can play online. Each game piece lists a code which can be entered online, to a maximum of 10 entries per 24 hours, a day starts at midnight EDT. Up to 2014, each code entered grants the user one roll on a virtual Monopoly game board, identical to the board game’s board. Rolling «doubles» (two dice sharing the same number), as with the real board game, allows the user to move again.
Landing on Electric Company, Income Tax, Jail/Just Visiting, Go to Jail, Water Works, or Luxury Tax does not count towards any prize. If a player lands on an unowned property (not landed upon by the player in a previous turn), the user will «collect» that property. When all properties of a colored set are collected, the user wins a prize, with prize values similar to those of the sticker game. In addition to collecting property sets, users can also win by landing on certain «instant win» spaces, including Go, Chance, Community Chest, and Free Parking. Landing on Go (but not simply passing it) gives the player a code worth one free hour of WiFi access at participating McDonald’s restaurants. Landing on Chance is worth money to spend at Foot Locker. Landing on Community Chest allows the user to be given a code worth 25 My Coke Rewards points. Landing on Free Parking is a prize of a $50 refillable gas card from Shell, or alternatively 25 complimentary apple pies.
In 2007, landing on Community Chest won game downloads.[36]
In 2009, the prizes became two hours of Wi-Fi and a $25 Arch Card for landing on Go, an entry into an online roll for $1,000,000 (annuity) for landing on Chance, 25 My Coke Rewards points for landing on Community Chest, and a $50 refillable Shell gift card for landing on Free Parking.
The values of the dice are not random. As stated in the contest rules, one property in each set is «rare,» similar to the sticker game. These rare properties are landed on only when the game server «seeds» a winning roll. Winning rolls are seeded at specific times on specific dates, and the first user to roll the dice once a win has been seeded will land on a winning piece. This allows McDonald’s to declare the odds of winning certain prizes, a legal requirement for contests in most jurisdictions.
In 2010, the online game was changed, removing the dice and the game board, presenting only 3 Chance cards from which to pick. One has a prize, starting at 30 My Coke Rewards points, but may be (non-randomly) seeded with a higher-valued prize. Player chooses one card, is asked if that is the choice the player wants to make, and the card is flipped. If it is the pre-selected winning card, the player wins the pre-selected prize.
In 2011, the game was changed again – the mascot, Rich Uncle Pennybags (aka «Mr. Monopoly»), is shown attempting to throw a Chance card into a top hat. If the card lands in the hat, the player can claim a prize. Players must choose a «throwing style», which only changes the animations used – it does nothing to affect one’s odds of winning.
In 2012, the game was changed once more. Players must click on «Spin» first, and if it landed on «GO!», the player wins the online prize shown. The next year, players had to click on «Play»; a win resulted in the prize shown onscreen; regardless of the outcome, players received an entry to win a 2013 Fiat 500 Cabrio. For the 2014 game, players must click on «GO!», and if it results in a win, the online prize is shown onscreen; regardless of the outcome, the participant receives an entry to win $50,000.
In 2016, players can enter up to ten codes daily in order to win weekly sweepstakes with a $50,000 grand prize.
Restrictions[edit]
For all versions of the online game, players are restricted to a set number of online entries per day.[37] In the UK, this is restricted to 24 entries. In the US, Guam, Puerto Rico, and Saipan, the limit is 10.
Players in the UK must be aged 18 years or older.
Note that the official rules state: «The purchase, sale, trading, or barter of Game Pieces, Game Stamps, FREE Codes or Game Codes via Online or live auctions, or any other methods, does not constitute Legitimate Channels and is expressly prohibited.»[37] This includes eBay.com, where it is also a violation of that site’s lottery policy.
Criticism[edit]
The promotion has been criticized for incentivizing ordering more and upsizing the portions.[31][38][39] In 2019, Deputy Leader of the UK Labour Party, Tom Watson, said that the Monopoly promotion was a «danger to public health» and urged McDonald’s to drop the «grotesque marketing strategy».[39][40]
See also[edit]
- Pepsi Number Fever
References[edit]
- ^ «Monopoly Consumer Rules 2022». www.mcdonalds.com. Retrieved September 11, 2022.
- ^ «Business Insider». Business Insider. October 24, 2011. Retrieved October 24, 2011.
- ^ «맥도날드, ‘모노폴리 프로모션’ 유럽·호주 여행 당첨자 나왔다». The Asia Business Daily. September 17, 2014. Retrieved July 21, 2020.
- ^ «What should I do if I suspect fraudulent activity on my account?». www.mcdonalds.com. Retrieved November 17, 2022.
- ^ McDonald’s Plays on Love for NFL Teams in New Giveaway Game November 2015
- ^ «You know what’s coming. And this year it’s going to be even more special. Watch this space…» Twitter. Retrieved October 1, 2021.
- ^ «Online Game Code Entry | Monopoly at McDonald’s 2021». September 7, 2021. Archived from the original on September 7, 2021. Retrieved October 1, 2021.
- ^ «NEWS | MONOPOLY promotion at McDonald’s | Online Game». September 2, 2021. Archived from the original on September 2, 2021. Retrieved October 1, 2021.
- ^ Stout, David (August 22, 2001). «Eight Charged With Rigging McDonald’s Prize Contests». The New York Times. Retrieved March 8, 2015.
- ^ a b c Maysh, Jeff (July 28, 2018). «How an Ex-Cop Rigged McDonald’s Monopoly Game and Stole Millions: Jerome Jacobson and his network of mobsters, psychics, strip club owners, and drug traffickers won almost every prize for 12 years, until the FBI launched Operation ‘Final Answer’«. The Daily Beast.
- ^ a b Hanbury, Mary (July 31, 2018). «A former cop masterminded a scheme to win nearly $24 million in the McDonald’s Monopoly game. Here’s how he pulled it off». Business Insider. Retrieved February 11, 2020.
- ^ Keith Richardson (June 27, 2017). McDonald’s Monopoly Commercial 1995 (YouTube). Retrieved February 10, 2020.[dead YouTube link]
- ^ a b «Episode 6». McMillion$. Season 1. Episode 6. HBO Documentary Film. March 9, 2020. HBO.
- ^ Donor Turns Fast Food Into Big Bucks For Hospital, The New York Times.
- ^ St. Judes’ Mystery Million Came From Embezzler, CNN transcript, September 11, 2001.
- ^ «Episode 2». McMillion$. Season 1. Episode 2. HBO Documentary Film. February 10, 2020. HBO.
- ^ Staff writers (September 11, 2001). «21 persons indicted in McDonald’s scam». The Washington Times. Retrieved February 25, 2020.
- ^ «Eight Arrested for Defrauding McDonald’s Corp. and its Customers in Promotional Prize Contests» (Press release). Washington, D.C.: Federal Bureau of Investigation, National Press Office. August 21, 2001. Retrieved April 18, 2020.
However, prior to distribution, a [Simon Marketing Inc.] employee embezzled the winning high-value game pieces and conspired to have individuals fraudulently claim to be winners. The complaint alleges that Jerome Jacobson, an employee in the security department of the Lawrenceville, Georgia office of Simon Marketing, and other persons outside of Simon, were the ultimate distributors of the prize pieces for the promotional games.
- ^ «#422: 08-21-01 EIGHT ARRESTED FOR DEFRAUDING MCDONALD’S CORP. AND ITS CUSTOMERS IN PROMOTIONAL PRIZE CONTESTS | Arrests Made in Georgia, South Carolina, Florida, Texas, Indiana and Wisconsin as Part of Nationwide Operation «Final Answer»» (Press release). United States Department of Justice. August 21, 2001. Retrieved April 18, 2020.
- ^ Associated Press. Twenty-one indicted in McDonald’s scam, St. Petersburg Times, September 11, 2001.
- ^ «McDonald’s to Pay Simon $16.6 Million Settlement». New York Times. August 20, 2003. Retrieved February 10, 2014.
- ^ United States v. Chandler, 388 F.3d 796 (11th Cir. 2004)
- ^ «USA Today». USA Today. July 20, 2004. Retrieved February 10, 2014.
- ^ McNary, Dave (August 2, 2018). «Ben Affleck, Matt Damon Team for Movie About a McDonald’s Monopoly Scheme». Variety. Retrieved August 2, 2018.
- ^ «Ben Affleck, Matt Damon re-team for McDonald’s Monopoly scam movie». Fast Company. August 3, 2018. Retrieved September 6, 2018.
- ^ «McMillions: Official Website». Retrieved February 6, 2020.
- ^ Albrecht, W. Steve; Albrecht, Chad O.; Albrecht, Conan C.; Zimbelman, Mark F. (April 2, 2015). Fraud Examination. Cengage Learning. ISBN 9781305840485. Retrieved August 12, 2018 – via Google Books.
- ^ «FindLaw Legal Blogs — FindLaw» (PDF). News.findlaw.com. November 18, 2019. Retrieved January 4, 2020.
- ^ Lee, Chris (August 10, 2018). «Behind Hollywood’s A-List Bidding War for a McDonald’s Monopoly Article». vulture.com. Retrieved August 12, 2018.
- ^ «2016 Money MONOPOLY Game at McDonald’s | Online Game». Playatmcd.com. March 22, 2016. Retrieved March 22, 2016.
- ^ a b Boseley, Sarah (April 7, 2018). «McDonald’s Monopoly promotion attacked by health campaigners». The Guardian.
- ^ a b Atkin, Elizabeth (September 3, 2021). «Has anyone in the UK ever won McDonald’s Monopoly?». Metro.
- ^ Forsey, Zoe (March 22, 2018). «McDonald’s Monopoly UK is back! Here’s everything on the 2018 game including prizes, when it ends and all the latest news». The Mirror.
- ^ «Archived copy». Archived from the original on November 4, 2016. Retrieved November 2, 2016.
{{cite web}}: CS1 maint: archived copy as title (link) - ^ «Archived copy». Archived from the original on October 6, 2014. Retrieved October 7, 2014.
{{cite web}}: CS1 maint: archived copy as title (link) - ^ «Monopoly at McDonalds». Bizzia.com. October 9, 2007. Archived from the original on July 11, 2009.
- ^ a b «Official Rules». McDonald’s Monopoly. Retrieved January 17, 2013.
- ^ Woodvine, Stanley Q. (October 26, 2018). «Homeless in Vancouver: McDonald’s exercise in upsizing still has a Monopoly on confusing». The Georgia Straight.
- ^ a b «McDonald’s: Tom Watson urges chain to drop Monopoly campaign». BBC News. March 17, 2019. Retrieved March 17, 2019.
- ^ Savage, Michael (March 17, 2019). «Tom Watson urges McDonald’s to cancel ‘danger to health’ campaign». The Guardian. Retrieved March 17, 2019.
External links[edit]
- McDonalds Monopoly UK 2015 at the Wayback Machine (archived October 29, 2015)
- Commercial from 2018 Game
Участвуйте еще в одой игре Монополия от ресторана «Монополия в Макдоналдс 2021»!
Или в игре Монополия Тинькофф!
С 31 января по 4 марта 2021 года McDonalds провел акцию «Монополия в McDonalds». Розыгрыш главных призов состоялся 5 марта при участии аудиторской компании «Мазар Аудит». Суперпризы разыграны между стикерами Улица, которые участники акции Монополия в McDonalds получили и автоматически зарегистрировали.
Как проводился розыгрыш?
Независимому аудитору был передан файл со списком из 10 180 565 стикеров. Определение победителей проведено методом случайного отбора, реализованного с помощью алгоритма, внесенного в полученный файл. Таким образом были разыграны все 8 суперпризов.
На каждый приз определен основной стикер победитель и по два запасных. Это сделано для того, чтобы каждый приз нашел своего обладателя. Даже если победитель не будет соответствовать условиям акции или не выйдет вовремя на связь, приз получит обладатель первого запасного стикера. А если и с ним повторится та же ситуация, тогда приз получит обладатель второго запасного стикера.
Какие призы выиграли победители?
Победители акции получат следующие главные призы:
- Три приза в виде суммы 1,000 000 млн. руб. от платежной системы VISA.
- Три путешествия от сети отелей TUI и FUN&SUN.
- Однокомнатная квартира в строящемся доме Группы Самолет в Москве.
- Одна эпизодическая роль в фильме или сериале от START.
Какие стикеры оказались выигрышными?
Список победителей:
| Приз | Код стикера | Цвет |
| Первый приз Один миллион от VISA | 5511754 | Розовый |
| Второй приз Один миллион от VISA | 20214992 | Розовый |
| Третий приз Один миллион от VISA | 14834440 | Коричневый |
| Первый приз Незабываемое путешествие от сети TUI и FUN&SUN | 6673357 | Коричневый |
| Второй приз Незабываемое путешествие от сети TUI и FUN&SUN | 12479845 | Красный |
| Третий приз Незабываемое путешествие от сети TUI и FUN&SUN | 19688528 | Розовый |
| Однокомнатная квартира от Группы Самолет в Москве | 6196900 | Оранжевый |
| Эпизодическая роль в фильме или сериале от START | 14871660 | Красный |
В первый запасной список попали следующие стикеры:
| Приз | Код стикера | Цвет |
| Первый приз Один миллион от VISA | 13094225 | Красный |
| Второй приз Один миллион от VISA | 7436515 | Желтый |
| Третий приз Один миллион от VISA | 11826648 | Зеленый |
| Первый приз Незабываемое путешествие от сети TUI и FUN&SUN | 18010296 | Коричневый |
| Второй приз Незабываемое путешествие от сети TUI и FUN&SUN | 19669611 | Розовый |
| Третий приз Незабываемое путешествие от сети TUI и FUN&SUN | 14628338 | Оранжевый |
| Однокомнатная квартира от Группы Самолет в Москве | 20401602 | Оранжевый |
| Эпизодическая роль в фильме или сериале от START | 6427746 | Розовый |
Второй запасной список:
| Приз | Код стикера | Цвет |
| Первый приз Один миллион от VISA | 5827287 | Розовый |
| Второй приз Один миллион от VISA | 15922139 | Красный |
| Третий приз Один миллион от VISA | 14839091 | Красный |
| Первый приз Незабываемое путешествие от сети TUI и FUN&SUN | 15433163 | Желтый |
| Второй приз Незабываемое путешествие от сети TUI и FUN&SUN | 394789 | Красный |
| Третий приз Незабываемое путешествие от сети TUI и FUN&SUN | 20451413 | Желтый |
| Однокомнатная квартира от Группы Самолет в Москве | 1397674 | Оранжевый |
| Эпизодическая роль в фильме или сериале от START | 2003166 | Желтый |
Итоговые результаты будут опубликованы на сайте https://mcdonalds.ru/monopoly 22.03.2021 года.
Финальный розыгрыш Монополии в Макдональдс в правилах.
Дата публикации: 28.12.2021
Уже не первый раз Макдональдс проводит акцию «Монополия». Теперь она проходит с 22 ноября по 31 декабря. А призы будут выдаваться до 31 января следующего года. Идея заключается в том, что вы покупаете бургеры Мака, а за это получаете лотерейные билеты – стикеры, дающие право выиграть ряд призов.
Опять еда за рубль – спросите вы? И да и нет – читайте подробнее дальше в статье.
QR код Монополии или как участвовать
Важным условием участия в Монополии Макдональдс является установка фирменного приложения на ваш смартфон, быстрая регистрация с вводом номера телефона.
На главной странице открытого приложения можно видеть желтую кнопку «QR-код». Именно её надо нажать в тот момент когда вы делаете заказ в Макдональдсе. Не важно – подошли вы к кассиру, в Макэкспресс или МакАвто, либо оформляете заказ в киоске самообслуживания.
Важно отсканировать QR код, который вам покажет приложение, до момента оплаты, именно тогда вы станете участником Монополии Макдональдс 2023.
Стикеры монополии Макдональдс 2023
После того, как вы оплатили еду, опять же в приложение вы увидите, что вам начислены стикеры.
По верхней стрелке на картинке видно количество имеющихся «не сорванных» стикеров. Чтобы узнать, что находится под каждым «лотерейным билетом Макдональдс», их надо срывать, проводя пальцем по экрану слева направо.
Безусловно, акция наиболее интересна тем, что можно выиграть одну из 5 строящихся квартир от застройщика «Самолёт» (из них 4 квартиры – студии и одна однокомнатная). Тем не менее, каждый стикер даёт право выиграть приз, а призов очень и очень много.
За что дают стикеры
- Стикеры дают за первую покупку – 2 штуки дополнительно.
- +1 стикер полагает за покупку от 500 рублей и +2 от 1000.
- За многие премиальные блюда дают и 2 и 3 стикера: Монблан бургер, Двойной Биг Тейсти.
- За ряд обычных позиций, как например, Биг Мак, кофе Латте вы получите только по одному.
Призы Макдоналдс лотереи 2023
Призы разделяются на несколько категорий: моментальные, промокоды на скидку у партнеров, коллекционные, вкусные от самого Макдоналдса и суперпризы. Есть разный тип возможных призов.
Моментальные призы Монополии 2023
Среди моментальных призов монополии – 3 квартиры студии, 100 туристических путешествий. Кроме того, есть крупные денежные призы от спонсора акции – Visa. Два суперприза по полтора миллиона рублей, и моментальные выигрыши от 50 тысяч до миллиона рублей. При этом, налоги за вас Макдональдс оплатит сам.
В моментальные призы входит ряд телевизоров, электроника для геймеров, велосипеды с электрическим двигателем.
Призы Монополии – промокоды партнеров
А есть ли стикеры «без выигрыша» в Монополии? Условно говоря, вот и они. Собрав всего около 20 стикеров вам уже надоедят эти промокоды партнеров. Наиболее удачными из них я бы назвал антивирус eset или мини-курсы от Нетологии.
Что самое обидное: несмотря на то, что вы можете получить множество промокодов для Нетологии, но по их условиям один человек может бесплатно пройти только один мини-курс.
Так что, вам придётся выбирать на кого учиться: маркетолога, специалиста по социальным сетям, дизайнера или программиста. По окончанию дают сертификат, которым можно украсить своё портфолио.
Вкусные призы из продукции Мака
В съедобные подарки входят 18 разных позиций блюд Макдональдс из отдельных стикеров, выпадающих примерно 1 раз из 10. Это чикенбургеры, гамбургеры, напитки, стрипсы, наггетсы.
Мне особо стали интересны блюда, которые невозможно взять по акции за накопленные баллы, а в Монополии можно:
- Картофельный оладушек (только на завтрак)
- Фреш МакМаффин (только на завтрак)
- Рожок с мороженым
- Сырные палочки
Кроме того, в момент получения стикера можно выбрать как вы хотите получить выигранную еду – непосредственно в заведение или в Макдоставке. Стоимость доставки через Яндекс еду или Деливери клаб нужно будет оплатить отдельно.
Коллекционные призы
Здесь нужно собирать подборку из стикеров с названиями главных улиц Москвы. В среднем надо набрать две или три штуки с разными названиями улиц. Но есть сложность – редкие стикеры.
Суперпризы 2023
Розыгрыш состоится 29 декабря в 18 часов среди всех коллекционных стикеров, будут разыграны: однокомнатная квартира, 2 денежных приза по полтора миллиона, 3 крутых туристических путешествия для всей семьи и даже роль в киносериале от спонсора — площадки KION. Главное у вас есть стикеры Монополии 2023 с названиями улиц и все они имеют уникальные номера. Поэтому, чтобы найти себя среди победителей, надо зайти в указанный день или позже на официальный ютуб канал Макдака или на mcdonalds.ru и искать себя среди выигравших.
Читайте в нашем материалы более подробно о призах монополии Макдональдс 2023.
Лайфхаки монополии Макдональдс
Вкусные призы от Мака – бесплатные, но невозможно создать заказ на 0 рублей, надо добавить что-то платное. Тут есть, как минимум, два хитрых варианта:
- Влажная салфетка по цене 2 рубля
- Любой приз за накопленные баллы в приложение стоит 1 рубль.
Как видите, на фото в начале статьи из Макдональдс, этот лайфхак реально работает.
Второй лайфхак: если вам выпали в качестве бесплатного подарка куриные ножки, стрипсы, наггетсы или картошка фри, не торопитесь отказываться от соуса — их вы получите тоже бесплатно, несмотря на то, что на первых шагах будет написано о доплате.
Апдейт от 15 декабря — бесплатные соусы давать перестали, Макдональдс понял свою ошибку
Третий лайфхак — грустный. Стикеры не дадут за те блюда, которые получены не за деньги, а за трату баллов в приложение. Хотя и на картинках рядом со Снэк боксом и другими продуктами красуется фиолетовый логотип стикера, но увы.
Реально ли что-то выиграть в Монополии?
Если вас не устраивают сертификаты на Нетологию или Литрес, а также гамбургеры, то войти в число победителей уже сложнее. Вот видео, где парню удалось выиграть у Макдональдс 50000 рублей в прошлогодней акции, при этом он сказал, что потратил всего около 4000 рублей на участие.
Читайте также наш материал Как увеличить шанс выиграть в Монополию Макдональдса 2023
В качестве негативного опыта можно вспомнить одного блогера, потратившего на участие 700 тысяч рублей, но не получившего никакого выигрыша, кроме роста числа просмотров своего влога.
Поделитесь статьёй в соц.сетях:
Вот и дождались новой грандиозной акции от Макдональдс — Монополия! Как всегда у любителей фастфуда есть шанс выиграть один из миллиона призов. Квартиру, путешествие, деньги и многое другое. Для участия скачайте приложение Макдональдс и зарегистрируйтесь в нем. Полные условия акции и список призов приведен ниже. Срок проведения Монополии в Макдональдс с 22 ноября по 31 декабря 2021 года!
Кто может участвовать в игре?
К участию в Монополии допускаются лица имеющие гражданство РФ, достигшие на момент начала акции 18-летнего возраста, которые зарегистрировались в мобильном приложении Макдональдс. Моментальные продуктовые призы вправе получить граждане РФ, достигшие 14-летнего возраста.
Как принять участие в Монополии Макдональдс?
- Перед оплатой заказа отсканируйте QR-код Монополии в Макдональдс в приложениии, киоске или МакАвто;
- Закажите и оплатите продукты, участвующие в Монополии;
- Получите стикеры, сорвите их в приложении;
- Под каждым стикером вас ждет шанс выиграть один из 27 000 000 призов;
- Получите 2 приветственных стикера к первой покупке продуктов из списка;
- +1 стикер за заказ от 500 рублей или +2 стикера за заказ от 1000 рублей;
- +1 стикер в МакДоставке за заказ от 1000 рублей;
- Сканируя QR-код Монополии вы получаете стикеры и бонусы лояльности Макдональдс.
За какие продукты можно получить стикеры?
Бургеры
Салаты, Роллы
Холодные напитки
Горячие напитки
Картофель и стартеры
Десерты
МакЗавтрак
МакКафе
| Продукт | Стикеры |
|---|---|
| Миндальный Капучино большой | 2 |
| Миндальный Латте большой | 2 |
| Миндальный Латте Макиато большой | 2 |
| Миндальный Флэт Уайт большой | 2 |
| Кокосовый Капучино большой | 2 |
| Кокосовый Латте большой | 2 |
| Кокосовый Латте Макиато большой | 2 |
| Кокосовый Флэт Уайт большой | 2 |
| Флэт Уайт большой | 2 |
| Американо большой | 2 |
| Капучино большой | 2 |
| Латте большой | 2 |
| Латте Макиато большой | 2 |
| Мокко большой | 2 |
| Раф большой | 2 |
| Венский Кофе большой | 2 |
| Кокосовый Капучино средний | 1 |
| Чиабатта с тунцом | 1 |
| Чиабатта с ветчиной и сыром | 1 |
| Клубничный Чизкейк | 1 |
| Тирамису | 1 |
| Миндальный Капучино средний | 1 |
| Миндальный Латте средний | 1 |
| Миндальный Латте Макиато средний | 1 |
| Миндальный Флэт Уайт средний | 1 |
| Кокосовый Латте средний | 1 |
| Кокосовый Латте Макиато средний | 1 |
| Кокосовый Флэт Уайт средний | 1 |
| Американо средний | 1 |
| Капучино средний | 1 |
| Флэт Уайт средний | 1 |
| Латте Макиато средний | 1 |
| Латте средний | 1 |
| Мокко средний | 1 |
| Раф средний | 1 |
| Венский Кофе средний | 1 |
| Премиальный Яблочный пирог | 1 |
За каждый купленный продукт из списка выше, участнику акции выдаются стикеры. За один оплаченный заказ начисляется не более 1000 стикеров. Стикеры не выдаются, если пользователь приложения не указал личные данные, иначе говоря, не зарегистрировался в приложении. Стикеры можно обменять на моментальные призы или накапливать шансы для получения супер призов!
Моментальные призы
- 3 квартиры в строящемся доме (от СК Самолет);
- 2 денежных приза по 1000000 рублей от Visa;
- 40 денежных призов по 100000 рублей от Visa;
- 70 денежных призов по 50000 рублей от Visa;
- 80 iPhone 13 Pro с беспроводной зарядкой;
- 100 путешествий от туроператора ANEX Tour;
- 65 игровых ноутбуков Haier;
- 30 телевизоров Haier;
- 480 наборов для гейминга;
- 70 электровелосипедов и комплектов защиты;
- 500 наборов энциклопедий c дополненной реальностью;
- 30 сертификатов на 1 онлайн-курс из списка;
- 4000 промокодов на подписку KION light на 12 месяцев.
Промокоды
- 1250000 промокодов на творческий набор Комус;
- 4250000 промокодов на подписку KION light на 3 месяца;
- 2500000 промокодов на скидку 25% на продукцию Haier;
- 4250000 промокодов на 3 месяца подписки MTC Music;
- 2500000 промокодов на 1 мини-курс от Нетологии;
- 2500000 промокодов на 2 месяца антивирусной защиты для гаджетов от ESET;
- 1250000 промокодов на скидку 60% на devar.ru;
- 2500000 промокодов на 3 книги в подарок и скидка 25% от Литрес.
Призы в виде любимых продуктов
- Картофель Фри средняя порция;
- Картофельный оладушек;
- Гамбургер;
- Чикенбургер;
- Фреш МакМаффин;
- Чикен Макнаггетс (4 шт.);
- Стрипсы (3 шт.);
- Куриные крылышки (3 шт.);
- Сырные палочки;
- Пирожок Вишневый;
- Кока-Кола средняя;
- Кока-Кола без сахара средняя;
- Фанта средняя;
- Спрайт средний;
- Липтон Айс Ти – Лимон средний;
- Липтон Айс Ти – Зеленый Чай средний;
- Капучино маленький;
- Вафельный Рожок.
Коллекционные призы
Соберите стикеры улиц одного цвета и принимайте участие в розыгрыше специальных подарков!
СУПЕРпризы
И конечно по традиции 7 участников ждут суперпризы: квартира, участие в съемке, путешествие от туроператора! Розыгрыш суперпризов состоится 29 декабря 2021 года! В розыгрыше принимают участие все стикеры улиц, полученные до 28 декабря 2021 года, до 23 часов 59 минут 59 секунд.
 | 1 квартираОдин счастливчик выиграет однокомнатную квартиру с отделкой в строящемся жилом комплексе от группы «Самолет». |
 | 2 x 1 500 000 рублейДва счастливчика выиграют по 1 500 000 рублей от платежной системы Visa и сделают шаг навстречу к осуществлению своих целей! |
 | 3 путешествия от ANEX TourВы сможете отправиться в путешествие от ANEX Tour!Провести время на берегу моря, повеселиться на пляжных вечеринках или зарядиться энергией солнца. Путешествие рассчитано на 4 взрослых + двух детей до 12 лет в отеле 4-5 звезд! |
 | Эпизодическая рольKION даcт возможность окунуться в атмосферу съемок и исполнить вашу детскую мечту – сыграть эпизодическую роль. Не упустите шанс получить одно из самых ярких впечатлений в жизни! |